Read Time: 2-3 mins Hey Reader The last few weeks, I’ve found myself having the same conversation with my team (and a few clients ): Are we too obsessed with tactics and not focused enough on real accountability in our go-to-market teams? Most organisations do not have a clearly defined, well-articulated, and consistently executed go-to-market strategy. We know this. But here’s what people often get wrong: a lack of GTM clarity does not always mean an organisation isn’t performing. Sometimes,...