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Hannah Ajikawo

Revenue Funnel

Hannah Ajikawo

You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.

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May 24ย โ€ขย 2 min read

15,000 visits. 37 searches. We're halfway through the year.

Hi Reader,

This week, there were 15,000 visits to Symbiotic.IO and 37 specific searches โ€” people using the Insights tab to look for specific information and support on the commercial challenges they're working through right now.

A quick welcome to the 106 new subscribers who joined since our last edition. Glad you're here.

We're also delighted to welcome Superhuman as one of our founding sponsors for the Symbiotic newsletters. More on that below.

Top Searches This Week

1 Revenue Operations Strategy
2 DealHub
3 Making GTM work
4 GTM strategy revenue
5 Fractional leadership

We're approaching the halfway point of the financial year. For a lot of B2B teams, that means a quiet audit of what was planned and what has actually happened. Targets that felt achievable in January look different in May. Hiring decisions that were deferred are now urgent. Strategies that were clear on paper are harder to execute with the team you have.

If any of that resonates, there is no harm in reaching out. We have over 100 vetted GTM experts across the network โ€” people who have done this before, at your stage, in your market. Describe what you are working on and we will match you to the right person.

Submit a brief โ†’

New to the Network

Fractional Partner Strategy ยท 13+ years ยท North America, UK, Global

Helps mid-market B2B SaaS and technology companies build, scale, and transform their partner programmes to drive revenue. Brings enterprise operator experience from inside two of the largest technology businesses in the world directly to growth-stage teams.

View profile โ†’

B2B Outbound Sales Strategist ยท 15โ€“20 years ยท North America, UK, Global

USA Today top 50 bestselling author and outbound specialist with a track record of taking teams from 0 to 300K MRR in 4 months and increasing discovery-to-qualified-opportunity rates from 23% to 45% in 9 months. MEDDIC certified. ZoomInfo partner since beta.

View profile โ†’

A small round of applause for the companies who have already submitted enquiries this week. Breaking away from the default โ€” going to your network, hoping for the best โ€” takes a different kind of commercial discipline. You want someone who has been there and done it, not just someone who knows your friend.

This Week's Reading

How to Find a Fractional CRO

A practical guide for founders and PE operators on when to hire a fractional CRO, what it actually costs, why so many full-time CRO hires fail, and how to find one who has done it before at your stage.

Read โ†’

How to Find a Fractional CMO

When a full-time CMO is too expensive and a junior hire is too slow, the fractional model gives you senior commercial marketing leadership at a fraction of the cost.

Read โ†’

The 4-Layer Diagnostic Model for B2B Sales Underperformance

Systematically diagnose B2B sales underperformance. Pinpoint root causes across market, strategy, process, and people.

Read โ†’

Free Resource

Sales Manager 1:1 Template

Most 1:1s are status updates in disguise. This template gives managers a practical framework for turning them into the most commercially valuable conversation in the week.

Download free โ†’

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Hannah Ajikawo

You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.

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