Hannah Ajikawo
You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
Three conversations this week surfaced a consistent theme: the 'AI paradox. ' While companies are eager to adopt AI for efficiency, the geopolitical landscape is simultaneously driving up the cost of the very infrastructure and energy AI relies on. 4 min read.
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The Pulse
Wednesday, 15 April 2026 The Number 4% US wholesale prices surged 4% from March 2025 to March 2026, marking the biggest year-over-year gain in over three years, primarily driven by an 8.5% surge in energy prices due to the Iran war. Welcome to The Pulse. We built this because every GTM leader we work with, whether they're running a sales team, leading marketing, or trying to hold CS and expansion together, says the same thing: I don't have time to read everything, but I can't afford to miss what matters. The Pulse is your daily 4-minute brief. Geopolitical shifts, economic signals, regulatory moves, and market dynamics, filtered through a GTM lens so you know what it means for your pipeline, your messaging, and your next buyer conversation. Every weekday morning. Read it with your first coffee, share it with your team before standup. If it's useful, forward it. Sales leaders, marketing leads, CS managers, revenue ops. Anyone who needs to walk into a meeting knowing what's shifted and why it matters for their number. Let's get into it. Today's Top 5
What We're Hearing Three conversations this week surfaced a consistent theme: the 'AI paradox. ' While companies are eager to adopt AI for efficiency, the geopolitical landscape is simultaneously driving up the cost of the very infrastructure and energy AI relies on. Read what we're hearing →What To Do Today Sales Lead with ROI and cost savings in every pitch Buyers are under pressure to justify every investment, especially with rising operational costs. Marketing Create content focused on cost optimization and operational efficiency Businesses are actively seeking ways to reduce expenses and improve margins amidst inflation. Customer Success Proactively communicate potential impacts of rising costs on your services Transparency builds trust and allows clients to plan, especially regarding price adjustments. One Thing to Say in Your Next Meeting Given the ongoing shifts in global supply chains and the rising costs of energy and raw materials, we're seeing many of our clients re-evaluate their operational efficiencies. How are these external pressures impacting your strategic priorities for the next quarter, particularly around technology investments and supply chain resilience? Use this to open a strategic conversation with a key client or prospect, particularly in manufacturing or logistics. The full edition includes detailed action tables, tomorrow's watch list, and source links. Read the full briefing →Symbiotic.IO | The B2B GTM Expert Network You're receiving The Pulse because you subscribed at symbiotic-io.com. Unsubscribe |
Hannah Ajikawo
You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.