32 meetings in 25 days

32 meetings in 25 days - Heres How

Hi Reader,

This year I've booked 32 meetings in 25 days. I did this without automation, without signals, without deep research. But what I did do is ask myself 1 thing: "Who could I meet that I could learn from or that I could help - even if I get no benefit?"

So, I've been telling people that my intention is to meet more people and develop relationships where we can share knowledge, learn from each other and see where the conversation goes. That's it. 32 meetings in 25 days.

Critical Insight

There's a reason why this approach works. I've taught this to sales reps too. It just works and here's why.

In self-determination theory, there’s a well-established idea called autonomy-supportive communication.

It’s when you communicate in a way that preserves the other person’s sense of choice and agency, rather than making them feel steered, cornered, or managed.

When a message feels controlling, people feel pressure. And pressure creates resistance. Not always overt resistance, but the quiet kind: delays, avoidance, “circle back next month”, or no reply at all.

That’s why this approach works. You're not trying to “win” the meeting. You're making it easy to choose it.

You're signalling three things:

Here's why I'm reaching out
You're in control of the decision
This isn't a disguised pitch

That combination lowers perceived risk, lowers defensiveness, and makes the decision feel straightforward.

Food for Thought

If you’re serious about meeting more people this year, don’t start with tactics. Start with these two questions.

Where are you unintentionally creating pressure?
Look at the last 10 meeting asks you’ve sent (or said).
- Which parts signal a hidden agenda, a forced next step, or urgency that isn’t real?
- Rewrite your ask so it’s autonomy-supportive: clear reason, no coercion, genuine choice. You’ll notice replies change when the message stops feeling like a pitch.
Are you building a relationship engine, or chasing transactions?
Decide what you’re optimising for in Q1: “number of meetings” or “quality of new relationships.” Then set a simple rule for yourself for the next 30 days:
- only take meetings with people you can either learn from or help, even if there’s no immediate commercial upside.
- That one constraint keeps you out of shallow networking and moves you toward real long-term pipeline.

Build trust in every conversation

In this episode, I break down six essential steps to build trust with sales prospects. I’ll show you how to help buyers know you, believe your message, trust your approach, and feel confident you can deliver. I also cover how to align on business terms so decisions feel low risk.