You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
I just got off stage at INBOUND25 and WOW. What an experience.
I had the privilege of delivering a talk to over 200 GTM professionals and by the time we were done, we had a room full of Agentic Superheroes. Capes, powers, and all.
This has been months in the making, from ideation, to building, to testing, and finally delivering. I’ve enjoyed every moment.
So what’s this all about?
The new teammate on your GTM team isn’t your next SDR or campaign manager. It’s your Agent, a purpose-built, autonomous system that helps you think, act, and execute across your revenue engine.
Agents aren’t the future. They’re here. And here are 5 reasons why your GTM org needs them.
5 Reasons GTM Teams Need Agents (Now)
1. They’re faster which means you move faster. Agents can perform time-consuming work in seconds.
2. They’re consistent which means you stop worrying about dropped balls.
3. They’re all-knowing (well, kind of) Which means you never lose context.
4. They’re loyal Agents don’t quit. Train them once, improve them constantly.
5. They’re always working which means you don’t burn out.
The AI wave isn’t coming. You’re already in it. The companies that win will be the ones who learn how to collaborate with Agents, not just adopt tools.
Exclusive: Agentic AI Toolbox Giveaway
For those who couldn’t be in the room in San Francisco, I’ve got you covered.
As a thank you to my newsletter subscribers, I’m giving away the full Agentic AI Toolbox I created for my INBOUND25 talk:
✅ Slide Deck PDF
✅ Session Key Takeaways
✅ PRD – Product Requirements Doc Template (for creating your next Agent)
✅ Agentic Tools & Platforms Directory
BIG BONUS: Our brand new GTM Workbook – roll these ideas into your wider strategy
The real unlock with Agents isn’t just about what they replace, it’s about what’s now possible.
Automation eliminates repetitive tasks. Agents go further, they create a new layer of intelligence inside your GTM system.
Instead of just logging call notes, Agents can coach a rep on how to handle the next call.
Instead of pulling pipeline reports, Agents can recommend the three deals most at risk.
Instead of scheduling follow-ups, Agents can personalise the outreach using context from every past interaction.
The new way of thinking: Agents don’t just save time, they expand capability.
This isn’t about subtraction (what you cut). It’s about multiplication (what new outcomes you can create).
Food for Thought
Imagine if your GTM team could scale judgment, not just output.
Where could an Agent add new intelligence rather than just remove admin?
Could it spot buying signals your reps overlook?
Could it draft a strategy doc your RevOps team hasn’t had time for?
Could it help you run scenarios you’ve never tested because the data crunching was too heavy?
This is the shift: stop asking “what can we replace?” and start asking “what can we create?”
How to Build Your B2B SaaS Growth Playbook for 2026
If you’re running a SaaS between $1M–$25M ARR, growth in 2026 isn’t about more activity, it’s about connecting the pieces so effort turns into outcomes. This guide shows you how to do it with Loop Marketing, Symbiotic I/O™, and Recursive Outcomes Thinking.
More Agentic strategies, more GTM blueprints, more ways to future-proof your revenue engine.
Stay tuned. Big things ahead.
Until Next Time ✌🏾
PS
If you’re feeling a little concerned about your revenue growth, then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
