You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
It’s been a super busy week, renewing clients, planning for INBOUND, and still being a mum. In between all of that, I’ve been thinking hard about what strategy looks like now. With AI shifting how work actually gets done, I believe we’re moving from static plans to recursive outcomes thinking, designing GTM as a loop that learns, adapts, and compounds. I wrote about the idea here if you want the full take. (revenuefunnel.co.uk)
Critical Insight
GTM strategy is becoming a living system. Instead of “set the plan, run the plan,” the new pattern is:
Define the outcome → instrument the journey → capture signals → adapt the motion → repeat.
AI makes that loop faster and cheaper, so teams who build around it learn quicker and waste less. (revenuefunnel.co.uk)
What that looks like in practice:
Outcome-first planning: Start with 2–3 concrete revenue outcomes, then work backward into motions, not the other way around.
Signals over stages: Treat buyer signals (engagement, intent, risk) as the primary unit of progress; stages are just reporting.
Enablement as infrastructure: Skills, talk tracks, and review loops become the “ops layer” that keeps the system learning.
Tighter ICP focus: Narrow where you win, so your signal-to-action loop stays clean (less noise, faster iteration).
Food for Thought (do these this week)
Run a 45-min outcomes reset: Write the 3 outcomes that matter by December. Kill anything not tied to them.
Stand up a “signal desk”: Pick 5 buying signals, assign owners/SLAs, and review weekly conversion from signal → meeting → opp.
Add one self-serve win: Pricing clarity, a short ungated demo, or a digital room, something the buyer can use today.
Make AI useful now: Choose one repetitive workflow (call summaries, follow-ups, mutual action plans) and automate 80% of it.
I want to take at least 25 selfies with people at Inbound this coming week. If you’re open to meeting, I’ll be landing on september 2nd in the not so hot San Francisco.
Until Next Time ✌🏾
PS
If you’re feeling a little concerned about your revenue growth, then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
