Read Time: 5-6 mins
And just like that Reader, we’ve come to the end of another year.
What happened for you this year that you weren’t expecting?
I launched this newsletter in 2024 with a head full of GTM strategies, peculiar perspectives, and a desire to share it all. Over 2,000 of you showed up each week to read, reflect, and engage. We’ve maintained a 50%+ open rate and 3-5% click-through rate all year long - that’s a win in my book!
Thank you for being part of this journey. And if you’ve found value here, please tell your friends. Let’s continue growing this community of revenue professionals together.
What’s Ahead for 2025?
Here’s what we’re planning to deliver for you next year:
More Learning Content
Expect actionable resources on building and optimising your GTM strategy. In case you didn’t know - there’s some pretty good content already available on Youtube
Experiential Events
London and (possibly) New York are on our radar for in-person gatherings. GTM shouldn’t be boring, expect something immersive and impactful. (Is there another location we should consider? Let me know!)
Accessible Support
Not everyone needs a full consulting engagement. Our GTM Accelerator offers:
- Weekly coaching calls with me
- Access to 100+ GTM experts
- Frameworks, playbooks, and even direct WhatsApp support
Video Content
I know I’ve been slacking, but we’re planning to go big in 2025.
Podcasts:
Did you know we’re recording episodes almost every day in January?
AMA Sessions
Small-group Zoom sessions to tackle your GTM challenges in real-time.
…and there’s even more in store, but you’ll have to wait to see it unfold.
Critical Insight Of The Week
“Planning is bringing the future into the present so that you can do something about it now.” - Alan Lakein
Planning often comes with the best intentions, but time isn’t always on our side. If you’ve left your GTM planning to the last minute, don’t worry, we’ve got your back.
📄 Download our GTM 1-Page Plan to get a head start on aligning your 2025 goals and strategy.
Two key areas to think critically about as we enter 2025:
1. Where Does AI Fit in Your World?
AI is transforming how we work, decide, and connect. But where does it uniquely fit into your business? Consider these starting points:
- Processes that can be automated: Where are your team’s biggest time sinks, and how can AI free them up?
- Enhancing buyer engagement: Could AI-driven insights improve your ability to predict buyer needs or tailor outreach? If you don’t already have a working document mapping AI use cases for your GTM team, now is the time to create one.
2. Leadership: Are You Ready for Tough Decisions?
2025 may call for bold, decisive leadership. Tough decisions - whether economic, structural, or strategic - will test your resolve.
To prepare:
Food for Thought
What’s the one bold, transformative move you can make in 2025 to redefine success for your team or business?
Reflect on these questions:
- Where could AI free up your team to focus on higher-value work?
- Are you prepared to make hard decisions, and what support do you need to navigate them?
- What bold move will position you for long-term success?
Edge of Growth
Tune in on: Amazon | Apple | Spotify
Kick off the new year with our latest episode of Edge of Growth, featuring Lisa Kelly, founder of Radical Results. Lisa shares three powerful strategies to drive growth in 2025, including how trust and intentionality can transform your go-to-market efforts
We’re All Ears
Got a question about scaling, strategy, or value creation? Let us know, we’ll feature it in an upcoming episode of EDGE of Growth, where top experts tackle real challenges.
Have a dream guest in mind? Share their name, and we’ll bring them on the show.
👉 Ask Your Questions Here
Posts I liked this week
I haven’t really spent time on LinkedIn. I‘ve been enjoying down time with my gorgeous boy. We even had matching pyjamas!
Posts I shared that Linkedin tried to hide
- Stay consistent - most people will fall off - a gentle reminder from me
- Could this be impacting your pipeline? Don’t forget to follow up
Let’s make 2025 your best year yet!
Unsure where to start? Reply to this email. We’ll brainstorm your game-changer together.
Make these last few days of the year count - close your laptop, turn off notifications for email. Be present with your loved ones.
Happy Holidays and Happy New Year!
Until Next Time ✌🏾
PS
If you’re feeling a little concerned about your revenue growth then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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