You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
What a week! From a full-day training rolling out a GTM transformation in London to a six-hour commute for an exciting reunion with a client in Manchester…it's been nonstop. But the real drama unfolded in my feed. OpenAI's launch of ChatGPT Agent unexpectedly had to compete for attention with Coldplay concerts and CEO dramas. Let’s just call this a classic case of CCC - Coldplay, CEOs, and ChatGPT!
I’m fascinated by what catches people's attention. Every platform - literally all of them - LinkedIn, Instagram, TikTok - is going nuts with memes, jokes, and think pieces. Now, I’m not one to jump on every wave, but there's power in agility. Building that internal muscle to pivot quickly and capitalise on the surge of interest around these trends.
But today, I want to talk about something different: flash trends.
Critical Insight
This week, I got curious and checked Google Trends for "Andy Byron CEO."
Unsurprisingly, there was virtually no interest. Until recently, that is. The search spiked dramatically, nearly overtaking Taylor Swift, who’s essentially always trending!
Why should we care?
Because this proves how quickly curiosity drives engagement. People are Googling Andy Byron, checking out his company, and chances are, that attention translated into new clients, buzz, or at least curiosity-driven traffic.
Here's another interesting insight: A LinkedIn user with only 183 followers made a single post about the Byron controversy, and it completely exploded. Compare this to his other posts, which barely made a ripple. Riding this wave gave him over 326,000 impressions, hundreds of reactions, and dozens of new followers overnight. - But, look at the performance of the post the next day?...crickets
The lesson here? Recognize the difference between chasing every passing trend and strategically leveraging relevant moments that align with your brand, your voice, and your values.
Food for Thought
Here’s something to think through:
What if the real magic isn’t in chasing every long-term trend, but in skillfully harnessing these flash trends? Those quick, intense bursts of public attention?
It's not about blindly following the crowd, but being agile enough to spot these brief windows of opportunity, capture the moment, and convert fleeting interest into meaningful engagement.
Could your GTM strategy benefit from sharpening the skill of spotting - and leveraging - flash trends? Maybe you could leverage ChatGPT Agent to monitor trends - who knows? Just a thought.
Prospecting today is harder than ever, but not for the reasons you think.
In this week’s Edge of Growth episode, Brynne Tillman breaks down: → How to start more sales conversations without sounding like a template → What "value" really means in a noisy market → The power of referrals and warm outreach → A step-by-step framework for writing better prompts with AI → Why automation can hurt more than it helps
If you’re trying to open more doors without annoying your prospects, this episode’s for you.
Jen Allen found a brilliant new use case for Canva—prospecting! Creative, simple, and effective.
Dan Sodergren blew my mind with the story of a social media influencer who isn't even real. AI has arrived, but what does it mean for human connection?
I like to buy stuff—Thoughts on why buyers buy, and the psychology behind the decision-making process.
Until Next Time ✌🏾
PS
If you’re feeling a little concerned about your revenue growth, then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
