You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
This week, I had to hold my hands up and admit something uncomfortable: I assumed too much.
I assumed my team knew exactly what was expected, without being explicit enough or double-checking their understanding. Turns out, things weren’t as clear as I thought they were.
Sound familiar?
Delegation is a funny old thing. We all talk about needing to do it, yet often we avoid it. And when we do delegate, we usually do it poorly. We give vague instructions, expect others to "just get it," and then wonder why they don't.
Now, throw AI and digital agents into the mix, where clear instructions aren't just nice-to-have but essential and suddenly, this problem goes from irritating to critical.
So, let's talk about responsibilities.
Critical Insight
Too often, we assume teams know what's expected, but research clearly demonstrates that clarity in delegation is non-negotiable. Ambiguity leads to confusion, decreased motivation, errors, and missed deadlines. Clear, explicit communication, meanwhile, boosts productivity, engagement, and job satisfaction.
Recent studies emphasise that when leaders clearly define tasks, expectations, and outcomes, it significantly increases team effectiveness. One powerful study revealed that clear instructions directly improve employees' psychological empowerment, helping them take genuine ownership of their responsibilities, actively seeking feedback and improving results (Aishatu, Sebastian & Hossain, 2025).
The stakes are rising as we increasingly delegate tasks not only to people but to AI-powered agents. The difference between precise, explicit instructions and vague directions will literally determine success or failure.
Clarity isn’t optional. It really is a fundamental part of leadership.
Food for Thought
Pause and reflect:
How clear were your directions last week?
Can every member of your team articulate precisely what success looks like, why it matters, and when it’s due?
A quick way to test clarity: Ask your team today “In your own words, what exactly do you think I expect of you this week?” Then brace yourself. Their answers might surprise you.
This week on Edge of Growth, Keri-Lynne Shaw (founder of The Salary Bump) shares how senior leaders can negotiate proactive exits, even before things go south.
→ We talk about severance, dignity, timing, and leverage. → We discuss the mindset you need to take back control. → We unpack the mistakes leaders make in interviews.
If you’ve ever thought “I can’t leave, I’ll lose too much”… this one’s for you.
If you’re feeling a little concerned about your revenue growth, then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
