You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
Last weekend, I was around a table celebrating my mum's 63rd birthday! I had all the best intentions in the world to send out my newsletter, but I let myself off the hook.
Sometimes you just have to accept that you can’t do everything! But this week I’m back, and I’ve been thinking about partnerships.
Do you currently work with partners in your business? I think we often overthink it. We want to create a partner program, build complex contractual agreements, and figure out a joint go-to-market. These things will come. But right now, your only job is to:
Find a company/person that complements your solution
Do something together.
It may work, it may not. But when it does, it opens up additional revenue streams, and this is really the goal.
Critical Insight
Data from Crossbeam shows nearbound deals deliver 41% higher win rates, 43% larger average deal size, and double the revenue from partner-influenced customers.
Food for Thought
What simple, low-risk partnership could you initiate this month?
What complementary company would benefit most from your network or offering?
This week on Edge of Growth, Richard Smith (Head of Growth at MySalesCoach) breaks down why most coaching programs fail and what to do about it.
What you’ll learn: → The emotional side of performance nobody’s talking about → How to spot the difference between training and coaching → Where belief systems get in the way of results → The role AI can play in better sales conversations → How to help reps feel heard, seen, and set up to win
If you're a leader who’s tired of pushing reps without seeing progress, this one’s for you.
Did you know that I am speaking at INBOUND25 this year? Crazy right? Well not that crazy. I graced the stage twice last year - but on panels. This year, it’s just me, myself, and I check out my talk.
I am ALSO a correspondent for INBOUND25. I’ll be documenting, chatting and sharing what’s happening on the ground throughout the week. Which means I have a cheeky discount code available for my newsletter readers. Want 10% off? These are limited so here’s what you need to do
LinkedIn Sales Solutions Report revealed that 54% of sales leaders are very concerned about buyer aversion to sales reps. Could partnerships help bridge this gap?
You want partners. Ok, so who decides? Who owns go-to-market? Well this stirred up some interesting conversations
Fix your inbound funnel so you don't miss out on big deals!!! This drives me nuts
Action Point: Reflect on your current approach to partnerships and then just simplify it. Connect, collaborate, and test.
Have a brilliant week, Hannah
Until Next Time ✌🏾
PS
If you’re feeling a little concerned about your revenue growth, then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 2000+ other industry leaders get unstuck and grow your business.
