You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
Reader last week, I watched a Manus AI demo, and it immediately made me think about how AI agents will integrate into GTM teams. Unlike traditional AI tools that assist with tasks, agents operate autonomously, making decisions and executing actions to achieve a goal.
This shifts how we think about sales, marketing, and customer success. Instead of just augmenting existing workflows, AI agents could replace entire processes. Outbound prospecting, customer onboarding, and even recruitment are all areas where AI agents are already demonstrating real impact.
But one of the biggest implications? Operational transparency.
Critical Insight Of The Week
For the first time, we can see the full history of an agent’s actions. Every decision it made, every path it explored, and how it arrived at an outcome. This level of transparency gives businesses a clearer view of what actually drives results.
Instead of just measuring outputs (e.g., how many leads were generated), we get insight into the process - which tactics work, which don’t, and where optimisation is needed. AI agents don’t just execute; they provide a data trail that helps businesses refine and improve their GTM strategies.
Food for Thought
What questions do your customers frequently ask? How could an AI agent provide faster, more accurate answers?
Where are there bottlenecks in your process that customers have given you negative feedback on?
Are you thinking about AI agents in your GTM strategy yet?
The market has shifted. AI, hiring freezes, and leadership layoffs have changed the game. If you’re a VP of Sales or CRO looking for your next role, you need a new approach.
In this week’s Edge of Growth, Chuck Brotman (Blueprint Expansion) shares hard truths about today’s job market and what leaders must do to get hired.
I’ve not verified this but women are pretty impressive - here’s why
Your ICP can make or break your business- I like this slight twist on the usual nonsense about ICP
Posts you may have missed from me
You may have to kill that prompt library - Agents are here - join the discussion
What are the real capabilities of agents in our business - I broke it all down here
Until Next Time ✌🏾
PS
If you’re feeling a little concerned about your revenue growth then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
