You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
The last 6 months have been full of growth, personally, relationally, and in business. But here’s the thing… none of it came from working harder. It came from changing how I show up.
In January, I started waking up at 5am. Every. Single. Day.
Not because I’m a natural early riser (far from it), but because I needed more than new ideas. I needed a new version of myself to execute on the vision I had.
This isn’t about hustle culture. It’s about alignment. The person I needed to become for this next chapter couldn’t survive on snooze buttons, scattered focus and back-to-back calls.
Critical Insight
Strategy isn’t just what you write down. It’s the person that brings it to life.
We forget this in GTM work. We obsess over frameworks, tech stacks and org charts and overlook the vessel that carries it all: you.
Strategy fails not because the plan was bad, but because the person executing it didn’t have the clarity, energy or consistency required to make it stick.
Waking up at 5am gave me back my clarity. It gave me silence. And that silence gave me space to actually think, deeply. I stopped reacting. I started creating.
Food for Thought
Here’s what I’d love you to reflect on this week:
Are you building the capacity you need to carry your goals?
What daily practices are grounding your vision in reality?
If your strategy isn’t working, is it the plan or is it how you’re showing up?
Why do most sales forecasts fall apart? In this week’s Edge of Growth, John Zurowski breaks down what most teams get wrong and how to lead with confidence. If you’ve ever been burned by a forecast, this one will hit home.
If you’re feeling a little concerned about your revenue growth then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
