You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
I had a powerful conversation this week with one of our newest expert partners - an ex-CMO who built and scaled a multi-million-dollar marketing function from scratch. We covered a lot, but one theme stood out:
The way we think about Go-To-Market needs to change.
For too long, companies have treated marketing, sales, and customer success as separate entities. Each team has its own tools, goals, and playbooks, but buyers don’t experience your business in silos. They experience one brand, one journey.
This is literally what I’ve been speaking about for 2 years!
The best companies are shifting to full-funnel GTM - where all revenue-driving teams operate as one function. This isn’t just theory. Companies doing this see:
36% higher customer retention (Forrester) 38% higher sales win rates (Forrester) Higher revenue efficiency across the board
This is exactly why we’re expanding the Revenue Funnel expert ecosystem, adding 2-3 new experts every week to help companies break down silos and create GTM systems that work end-to-end.
Critical Insight Of The Week
If your teams still operate in separate lanes, you’re leaving money on the table. The fastest-growing companies are aligning revenue teams around a single set of goals, data, and processes.
You can check out my breakdown of Owner that I'll be dropping this week.
How to move towards full-funnel GTM:
Unify data & reporting – One source of truth for pipeline, customer insights, and revenue impact
Break down attribution wars – Success is about total revenue, not which team "owns" the deal
Fix the gaps – Identify where marketing, sales, and CS aren’t talking to each other and bridge the disconnect
Food for Thought
What would change if marketing, sales, and CS shared one revenue target?
Where are you seeing friction in your buyer journey today?
How much revenue are you losing because of handoffs, misalignment, or inefficiencies?
We’re building a GTM community of operators who get it. If you need strategic or hands-on help making this shift, visit here - we’ll match you with the right expert.
We’re joined by J. Ryan Williams, CEO of ANTEATER, who’s driven over $100M ARR through high-performing revenue teams. He’ll share how leaders can leverage AI, overcome publishing fears, and create real content that connects with prospects and drives growth.
Get registered for my Linkedin workshop with Daniel Disney - sign up here
Join Scott Leese and I in our discussion around the importance of personal brand
Don’t forget that the best role you can ever play is the role of YOU
Until Next Time ✌🏾
PS
If you’re feeling a little concerned about your revenue growth then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
