You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
I didn't receive a connect and pitch this week on Linkedin.
Ever connected with a salesperson and braced yourself for the pitch? You know it’s coming. You can feel it. You’re just waiting for the “Let’s book a call” message to drop into your inbox.
But what if it never does?
What if, instead, they just say: "Hey, thanks for connecting." ...And then nothing.
No immediate pitch. No pressure. Just space.
Every moment of everyday we subconsciously seek out things that confirm we’ve done the right thing. We naturally look for signals that confirm we’ve made the right choice. If a prospect connects with you and expects a pushy sales pitch - but instead gets a normal, human interaction - they subconsciously think, “Maybe this person is different. Maybe I didn’t just invite a headache into my inbox.”
That tiny moment of relief builds trust. And as I always talk about…trust is everything.
Critical Insight Of The Week
Sales isn’t about proving you’re the right fit in the first five minutes. It’s about making prospects feel like they made the right choice engaging with you. The best salespeople don’t rush to sell; they create an environment where buyers want to buy.
Food for Thought
Most sales reps are sprinting to a pitch. The best ones walk at the buyer’s pace. Have you ever had a sales interaction that made you rethink how selling should feel? Hit reply because I’d love to hear about it.
Break the pattern: How can you surprise prospects in your first interaction?
Let them breathe: Are you giving buyers enough space to be curious about you?
Play the long game: What small moments of trust-building can you stack over time?
This week on Edge of Growth I’m joined by James Ker-Reid to discuss why increasing conversion is the fastest path to revenue, yet so many startups overlook it.
James has scaled 51 B2B SaaS companies and is sharing his playbook on AI, GTM, and standing out in competitive markets.
Some very specific real world examples of using AI inside your GTM teams - a breakdown and a freebie at the end.
You are throwing money away every single month that you don’t address this hidden issue
Until Next Time ✌🏾
PS
If you’re feeling a little concerned about your revenue growth then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
