You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
If there’s one thing I’ve learned from building GTM strategies for high-growth companies, it’s that no one gets there alone.
Not even Revenue Funnel.Last year alone, I spent $20,000 on services to support our vision for GTM. Today, we’re creating the Connective Tissue of GTM™.
This week’s newsletter is a little different. I’m pulling back the curtain and sharing something special, our GTM Ecosystem.
What is it?
It’s a curated, trusted network of 30+ experts we work with day-in and day-out to help you design, optimise and execute GTM strategies that are optimised to drive revenue not create confusion and silos.
What Makes Our Ecosystem Different?
Our ecosystem is made up of independent consultants, fractional leaders, and boutique firms who are embedded in the commercial realities of go-to-market and not just theory.
Some used to be lead Sales, Marketing, CS, or RevOps teams. Others are finance pros who’ve advised fast-scaling startups and Series B+ companies. Together, they cover every stage of the funnel and beyond.
Here’s what the data tells us about their expertise:
Top of Funnel (Demand Gen, Positioning, Messaging) 40% have Level 5 expertise meaning this is their domain.
Middle of Funnel (Sales process, Enablement, Marketing execution) 65% are rated Level 5. This is where they shine. Bottom of Funnel (Negotiation, Closing, Contracts) Approximately 80% are Level 4–5. They don’t just know how to close, they teach others how to win.
Post-Sales (Onboarding, Adoption, Expansion) 75% operate at Level 4–5. Retention and growth are their bread and butter.
Full Funnel Experts 50% have hands-on experience across the entire GTM lifecycle.
Beyond the funnel:
70% have expertise in upsell/cross-sell execution
40% have built referral and advocacy programs
25 of 30 have 10+ years of GTM leadership experience
A handful currently support some of the biggest companies on the planet. If I was not bound by NDAs I’d give you the sauce - but I’m not that much of a rule breaker.
The Technical Edge
In addition to strategy, we have deep technical capability:
13 out of 30 have CRM and data architecture experience
10 out of 30 are experienced in GTM data management and integrations
10 out of 30 have sales engagement and enablement tooling expertise
8 out of 30 have outbound infrastructure expertise
6 out of 30 have experience with AI agents and automation workflows
2 out of 30 are focused on CFO tech stack advisory
Oh and we have Hubspot Platinum Partners too!
Why This Matters Right Now
We’re approaching the halfway mark of the year. If you’re not where you thought you’d be, now is the time to recalibrate.
The way we work is simple:
Audit: Deep, fast GTM diagnostics to validate where the gaps and opportunities are
Align: You’ll be matched with the right experts - that will most likely include me too, and we’ll build a realistic plan for H2 growth. (not the most available, but the most right)
Execute: You’ll get a structured action plan, timelines, and costs. All in four weeks
And the best part? It’s not a long, drawn-out engagement. We move fast.
Food for Thought
If you’ve been part of our newsletter community for a while, you’ll know this: We don’t mess around. We care deeply about helping good businesses do great things.
So whether you need a complete GTM overhaul or a pointed solution in one area, we’ve got the people, the playbooks and the speed to help.
You don’t have to figure this out alone. We’ve already done the legwork.
Most SaaS teams still can’t answer: What real value do your customers get?
This week on Edge of Growth, Ejieme Eromosele (VP Customer Growth @ Quiq) explains why this gap is holding back revenue and how to fix it. We talk leadership buy-in, good vs. bad revenue, and using AI across the customer lifecycle.
If you’re feeling a little concerned about your revenue growth, then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
