You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
June is upon us, and with it comes a flurry of events across Europe. From London to Berlin to the sun-soaked shores of Cannes, opportunities abound. Attending an event without a plan is like walking past dollars to pick up cents…it doesn’t actually make sense!
I’m the worst. I get super excited about events whether I’m speaking or simply attending, only to feel overwhelmed as the event approaches. Let's change that narrative. Here's how you can approach this event season with intention and purpose.
Define Your Purpose
Before you even step foot into the venue, ask yourself:
Why am I attending? Is it to network, find partners, seek customers, or gather insights?
What does success look like? Is it 10 new connections, 25 meaningful conversations, or a breakthrough idea?
Setting clear objectives will guide your actions and help you measure ROI.
Must-Attend Events This June
Here's a curated list of events that should be on your radar:
SXSW London
Date: June 2–7, 2025
Location: Shoreditch, London
Summary: The inaugural European edition of the renowned SXSW festival, bringing together music, film, tech, and culture.
Why Attend: A unique opportunity to connect with global innovators and experience a fusion of creativity and technology in the heart of London. (SXSW, Reuters, ukcitylimits.com)
Cannes Lions International Festival of Creativity
Date: June 16–20, 2025
Location: Cannes, France
Summary: The 72nd edition of the premier global event for those working in creative communications, advertising, and related fields.
Why Attend: Engage with industry leaders, attend insightful sessions, and celebrate the best in creativity. Oh, it’s all about the FREE parties, FREE food and FREE Rosé in all honesty! (Cannes Lions, Wikipedia)
RevOps AF Conference Europe
Date: June 11–12, 2025
Location: Berlin, Germany
Summary: A gathering focused on Revenue Operations, bringing together professionals to discuss the future of RevOps.
Why Attend: Ideal for those looking to deepen their understanding of RevOps and network with peers in the field.
Go-to-Market Alliance London
Date: June 2025
Location: London, UK
Summary: An event dedicated to go-to-market strategies, featuring workshops and sessions from industry experts.
Why Attend: Enhance your GTM strategies and learn from successful case studies.
Rethink: The Future of Client-Centric GTM
Date: June 2025
Location: London, UK
Summary: A conference focusing on client-centric go-to-market approaches.
Why Attend: Gain insights into building GTM strategies that prioritize client needs and drive growth.
Sales Enablement Collective GTM Live Workshops
Date: June 2025
Location: London, UK
Summary: Hands-on workshops aimed at enhancing sales enablement and GTM tactics.
Why Attend: Perfect for professionals looking to refine their sales strategies and execution.(Sales Enablement Collective)
Plan Your Follow-Up
The event doesn't end when you leave the venue. Within 48 hours:
Reach out to new connections with personalised messages.
Summarise key takeaways and how they apply to your work.
Schedule follow-up meetings or calls to deepen relationships.
Remember, the real value often comes from post-event actions.
Food for Thought
Attending events is more than just being present; it's about being purposeful. Reflect on:
What did I learn?
Who did I meet, and how can we collaborate?
How will I apply these insights moving forward?
Taking the time to process and act on these reflections can turn event experiences into tangible growth.
Let's Connect
I'll be attending SXSW London, Cannes Lions, and speaking at RevOps AF in Berlin. If you're planning to be at any of these events, let's connect! Reach out, and let's make the most of this event season together.
This week we’re joined by Andy Culligan, CMO, founder, and GTM powerhouse. He breaks down why most revenue teams still operate in silos and how to fix it.
📌 Why the sales vs. marketing war is outdated 📌 Why attribution is often a waste of time 📌 What good planning actually looks like in high-growth teams
➕ Real strategies to help your team work together (not just share slides)
Linkedin just changed the game with this new update
Sales Playbooks are not living up to the hype anymore - learn why
It’s more than just speaking on stage, it’s about what it symbolises
Here’s how I get leads at in-person events - honest truth
Stay strategic, Hannah✌🏾
PS
If you’re feeling a little concerned about your revenue growth, then we have a few things to help you find the answer:
Evaluate Your Strategy → Curious about where your Go-to-Market strategy stands? Discover key areas for improvement. [Take the Assessment]
GTM Insights → Want to learn more about Go-to-Market strategies? Check out our latest insights on YouTube. [Watch Now]
1-1 Consultation → Need personalised advice? Book a 1-1 consultation, and I’ll help you map out your next steps. [Book Here]
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You're either generating revenue, retaining revenue or both - either way, this newsletter is my way of distilling 16 years of GTM experience into weekly nuggets to help you and 1000+ other industry leaders get unstuck and grow your business.
